Annual Report
The 2010 Department of Environmental Quality Annual Report. The goal of this design was to convey a clear design message. The report is clean, simple, and easy to read.
Color Association #1
Design Rule Poster: #6
Design Rule Poster: #19
I scanned in an old newspaper cover and altered it.This was a good demonstration of using history for inspiration and making it into a new design.
The Best Three Logo Designs
Here are my three best logo designs. I used the third logo for my final poster.
1. Have a Concept
This is an ad campaign to stop hazardous driving. The concept involves superimposing images of crash test dummies onto people who would be harmed in a car crash. This concept carries a very strong message.
2. Comnunicate Don't Decorate
This poster is virtually void of decoration, yet it still communicates the message effectively within the bounds of its inherent simplicity.
3. Speak with One Visual Voice
Speaking with one visual voice is important. It is even more important when a designer is working on a project with many different components. This is an example of using one visual voice, not only for one single component, but for many different elements.
4. Two Typeface Families Maximum
The text in next to the heart is in a handwritten text, while 'La Guacamaya' is in a second text. The juxtaposition of the two texts works well.
5. One-Two Punch Hierarchy
This opera poster uses the one-two punch hierarchy technique. Visually the most dominant aspect of this poster is the Kentucky fried Chicken Sign. The Sub-dominant aspect is the chickens.
6. Color for a Purpose
The color red helps identify the issue of forest fires, and of course indicates that California is turning into an extinguisher.
7. Less is More
This is a very well designed poster for wet wipe. It employs the rule of less is more.
8. Negative Space is Magical
Negative space is an excellent tool for creating effective layouts. In this picture, you can see that the shape of a leg in both the black spaces, and the white spaces.
9. Type is Both Word and Image
Most people recognize that type creates meaningful words. Type also can be seen as image and shape. This poster is an example of how type can be used to create an image.
10. Keep Type/Text Friendly
The text/type in this image is friendly. It is definitely clear and easy for a viewer to read.
11. Design is Universal not Personal
Design should appeal to everyone not just a small group of people. The 'O' in Lost is missing, and appears in 'Found'. Basically everyone who can read is able to understand this design.
12. Congregate don't Seperate
This package design uses black blue and white to separate and congregate the design to bring further clarity to the design message.
13. Distribute Light and Dark Zones
This is product line of whine bottles is an example of dividing design into definitive white and dark zones, adding to their overall aesthetic.
14. Be Decisive and Purposeful
This logo is an example of being purposeful. A fresh green, complemented with the use of small leaves, provides the viewer with a natural image.
15. Measure with Your Eyes
Design often utilizes the grid for the placement of text and images, but often type seems to be slightly helter skelter until a designer uses a trained eye to measure a final version.
16. Create Images-Don't Scavenge
This poster is an example of the rule "create Don't scavenge. The imagry is unique. It is evident that the graphic designer created this poster in a completely original way, without relying on scavenged images.
17. Ignore Fashion, but Acknowledge Trends
This form of this design has a retro feel. Although the underlying design is time tested, the bright colors
acknowledge current trends.
19. Look to History, but don't Repeat it
This is a poster that looks very much like many posters that were made in the 60's and 70's, but its application is a modern take on that style.
20. Design is Structure
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